Meta has introduced a series of new safety measures for teen users of Instagram in the United Arab Emirates and Saudi Arabia, aiming to ensure that younger audiences are exposed only to age-appropriate content while giving parents greater oversight.
The update introduces a default “13+” content rating for teenage accounts, aligning the platform more closely with standards commonly used in entertainment. The changes build on earlier measures introduced in June 2025, when Instagram launched dedicated teen accounts in the UAE for users under 16. Under the new system, all users under 18 will automatically be placed into these updated accounts, with stricter protections that cannot be relaxed without parental approval.
The rollout follows similar updates introduced in markets including the United Kingdom, the United States, Canada and Australia in late 2025. Officials said the latest changes in the Gulf region will be implemented gradually over the coming months.
A central feature of the update is the default 13+ content rating, which limits the type of material teens can view. The company said the goal is to reassure parents that young users are being guided toward safer content by default. The setting cannot be disabled unless a parent or guardian grants permission.
In addition, Instagram has expanded its content filtering policies. While the platform already restricts sexually suggestive material and graphic imagery for younger users, it will now also block content containing strong language, risky stunts and posts that may promote harmful behaviour, including references to narcotics.
Parents will also have access to a new “Limited Content” setting, designed for families seeking tighter controls. This option further reduces the amount of visible content and limits interaction features, including the ability to view or participate in comments on posts.
The platform has also strengthened its systems to prevent teens from interacting with accounts that regularly share inappropriate material. Such accounts will no longer be visible to younger users, and they will be unable to follow, message or comment on teen profiles. The restrictions apply in both directions, meaning flagged accounts cannot initiate contact with teenagers.
Search functions have also been adjusted to block results for sensitive or mature terms, including variations and misspellings. The company said its artificial intelligence tools have been updated to ensure responses remain suitable for users aged 13 and above.
The move reflects growing global pressure on social media platforms to enhance protections for younger users. By tightening controls and increasing parental involvement, Meta is seeking to address concerns about online safety while continuing to expand its presence in key regional markets.
