A high-stakes battle has erupted in Hollywood as Netflix and Paramount compete to acquire Warner Bros. Discovery (WBD), one of the industry’s most recognisable studios. What began as an unexpected announcement from Netflix last week has now developed into a full corporate showdown that is drawing strong reactions across the entertainment world.
Netflix revealed it had reached an agreement to buy Warner Bros. studios, a move that immediately sparked concern among filmmakers and industry veterans. That tension intensified on Monday when Paramount launched an all-cash tender offer to take over the entire company, including CNN, TNT, TBS and Discovery. These channels would join Paramount’s existing TV group, which includes CBS, MTV and Comedy Central.
Paramount’s proposal values WBD at $108.4 billion, marking a 139% premium over its September stock price of $12.54, when early talks began. In contrast, Netflix’s bid values Warner Bros. studios at nearly $83 billion, which Paramount described as “inferior and uncertain”.
The clash sets up a rare contest between two major players: Netflix, the world’s largest streaming platform, and Paramount, led by chief executive David Ellison. His father, Larry Ellison — among the wealthiest individuals globally — has committed substantial funds to support the offer. Investments have also come from sovereign wealth groups in Saudi Arabia, Qatar and Abu Dhabi.
As the contest intensifies, audiences are questioning how a takeover could affect them, including potential changes in subscription fees, content access and cinema releases.
Possible subscription changes in the UAE
Netflix currently charges UAE users between Dh35 and Dh71, based on streaming quality and device access. Prices for standard and premium plans increased in 2024. Analysts believe reduced competition could bring another rise, though Netflix told subscribers after the deal announcement that its service and Warner Bros. content library would remain separate for now.
Industry experts note that an expanded catalogue might eventually give Netflix grounds to adjust prices, but the response from rivals will determine whether such changes occur.
Content expansion and release approach
Netflix has stated that acquiring WBD would add a vast range of titles, including HBO programming and major franchises such as Game of Thrones, The Sopranos, The Wizard of Oz and DC films. These would join Netflix hits like Stranger Things, Money Heist and Bridgerton.
Questions remain about release schedules. HBO typically releases episodes weekly, while Netflix releases full seasons at once. Any shift in pattern could change viewer habits.
Impact on cinemas
Netflix said it intends to maintain Warner Bros.’ theatrical division, a key concern for many in Hollywood who insist that cinemas remain central to the industry’s identity and employment.
Responses and next steps
WBD confirmed it will review Paramount’s offer. The tender will remain open for 20 business days, and Netflix’s leadership has stated confidence in completing its deal.
Jobs and rollout timeline
Netflix said the takeover would expand production capacity and create new roles across the creative sector. WBD shares rose more than seven per cent after the news, while Netflix slipped slightly.
If Netflix’s bid succeeds, changes in the UAE are expected to take effect within 12–18 months, following the planned separation of WBD’s Global Networks division in Q3 2026.
The deal could also push Netflix into live TV and sports, as channels under Discovery Global hold rights to major leagues such as the NBA, NHL and MLB.
