Apple has raised prices for several products in the UAE, prompting speculation that the company’s upcoming iPhone 18 Pro models could also become more expensive when they are launched.
The revised prices appeared on Apple’s UAE online store on June 26, with some MacBook models recording increases of more than Dh1,000.
The 13-inch MacBook Air with the M5 chip, which launched at Dh4,599 in March, is now priced from Dh5,499. The 15-inch MacBook Air has increased from Dh5,499 to Dh6,299.
The largest increase among the listed models was recorded for the 14-inch MacBook Pro with the M5 chip. Its starting price has risen to Dh8,499, compared with about Dh7,199 when it was introduced earlier this year.
The price increases come amid higher costs for memory and storage components. Apple Chief Executive Tim Cook told The Wall Street Journal in a June 17 report that price increases had become unavoidable because of rising costs and tighter supply.
“There’s less supply at a time when consumers want devices and the memory guys are passing along huge price increases,” Cook said.
Apple subsequently announced price increases for MacBooks, iPads and other products in several markets.
The higher UAE prices have led analysts to consider whether Apple’s next flagship iPhones will face similar increases. IDC Senior Director of Data & Analytics Nabila Popal told MacRumors that the recent Mac and iPad adjustments could point to a larger increase for the iPhone 18 Pro and iPhone 18 Pro Max.
Popal estimated that the Pro models could become as much as $200 more expensive, compared with earlier expectations of smaller annual increases. Under those estimates, the iPhone 18 Pro could start at between $1,249 and $1,299, while the Pro Max could begin at between $1,349 and $1,399 before local taxes and regional pricing.
If similar increases are passed on to UAE customers, the iPhone 18 Pro could potentially start at around Dh5,400 to Dh5,500, while the Pro Max could be priced at approximately Dh5,800 to Dh5,900. These figures remain estimates and have not been confirmed by Apple.
The new phones are expected to bring several hardware and software changes. Reports from Bloomberg’s Mark Gurman, analyst Ming-Chi Kuo and supply-chain sources have pointed to a new A20 Pro chip, larger batteries, brighter displays, a variable-aperture camera system and Apple’s next-generation C2 modem.
The devices are also expected to receive deeper integration with Apple’s on-device artificial intelligence features through iOS 27.
Apple has not confirmed the iPhone 18 lineup’s prices, specifications or launch date. The new models are widely expected to be unveiled in September, meaning consumers will have to wait for official details before the final UAE pricing is known.
