Amsterdam-based PR technology firm B2Press has unveiled a new self-service press release distribution platform that allows companies to secure guaranteed media coverage in 75 countries and 24 languages through a streamlined four-step process.
The company, which has operated globally for a decade, introduced the platform as part of its 10th anniversary milestone. B2Press previously pioneered a pay-as-you-go model in the public relations industry, eliminating long-term contracts and subscription commitments. The newly launched system integrates content creation, audience targeting, distribution, and performance reporting into a single interface designed to simplify global PR campaigns.
“Marking our 10th anniversary, the launch of this new platform is a turning point and the most advanced representation of B2Press’s founding vision,” said Ediz Tokabaş, Managing Partner at B2Press. He added that the company’s media network, refined over the past decade, is now more accessible through technology-driven tools that enable direct distribution to journalists in specific countries, regions, or worldwide.
B2Press says its network connects brands with more than 300,000 journalists through partnerships with over 30 global news agencies. Users can select regional targeting options including Europe, the Americas, Asia, and the Middle East and North Africa, or opt for country-specific or global campaigns. The company states that market-specific agreements help secure placements in leading media outlets in each region.
Tokabaş highlighted the measurable value of earned media exposure, noting that campaigns generate an average earned media value of $8.30 for every dollar spent. He pointed to the growing importance of credible news visibility as artificial intelligence tools increasingly draw from reputable media sources to shape digital content and brand presence.
The platform is designed to remove barriers often associated with traditional PR services. Its pricing model is transparent, with no hidden fees or subscription requirements. Payments are supported through widely used global payment networks.
The process begins with free account creation, which the company says takes less than 10 seconds. Users then select target markets and distribution packages, upload press releases or request editorial services such as translation and localization, and launch campaigns. A dashboard provides performance tracking and white-label reporting options for agencies and corporate clients.
Additional features include exclusive market agreements and enhanced visibility options for brands seeking broader exposure.
B2Press says the platform opens access to professional media distribution for organizations of all sizes, from startups and non-governmental organizations to multinational corporations, aiming to make international public relations more accessible and efficient.
