Pressat, the UK’s leading press release distribution service, has entered into a strategic syndication agreement with SyndiGate, a major content and data distribution firm owned by the Jordanian-based Al Bawaba Group. The deal is expected to significantly enhance the global reach of Pressat’s content, including press releases, news articles, and images.
As part of the agreement, Pressat’s material will now be accessible on SyndiGate’s platform, expanding its visibility to a wider range of media outlets and publishers around the world. “This partnership will vastly enhance the number of endpoints for our newswire,” said Alison Lancaster, CEO of Pressat. “Our clients’ content will be licensable to major news databases, terminals, and thousands of publishers. We are excited to be working with such a progressive company that is changing the content industry.”
SyndiGate, founded in 2007, has become one of the world’s leading content licensing agencies, licensing digital news, data, images, and video from major global publishers. The company now processes approximately 4 million stories daily in over 200 languages, serving clients across 195 countries. With offices in Amman, Dubai, London, Mumbai, Sydney, and Tokyo, SyndiGate has established itself as a key player in the global content distribution market.
The partnership with SyndiGate represents a significant step for Pressat in enhancing its global syndication capabilities. Since its founding in 2010 in Manchester, Pressat has grown into the UK’s de facto newswire, providing press release distribution services for a wide range of clients, including major brands, organizations, and charities worldwide.
SyndiGate’s extensive network includes partnerships with high-profile media outlets such as France24, China Daily, Bloomberg, BBC News, and Thomson Reuters, among others. This new deal will allow Pressat’s clients to benefit from broader exposure and greater opportunities for content licensing across multiple platforms and regions.
SyndiGate was originally established to meet the growing demand for news and information from the MENA region but has since expanded to serve government, corporate, and B2C clients globally. Its rapid growth and reach make it a valuable partner for Pressat as both companies continue to innovate in the content distribution and licensing industry.
This syndication agreement is expected to strengthen both companies’ market positions and provide clients with greater access to global audiences and media outlets.