Gold prices in the UAE have soared by nearly Dh100 per gram over the past year, transforming gold jewellery purchases into unexpectedly high-yielding investments for residents across the country.
The 22K gold variant, which traded between Dh279 and Dh290 per gram last summer, is now priced at over Dh380 per gram. According to World Gold Council data, gold has maintained a consistent upward trajectory since the third quarter of 2023, with global prices rising from an average of $1,928.5 per ounce in Q3 2023 to $2,859.6 in Q1 2025 — a jump of nearly $800 per ounce in just one year.
For residents like Rajitha Nair, a PR and corporate communications professional, the surge validates her decision to invest in gold jewellery in 2024. “When I bought gold, the 22K price was around Dh290 per gram. With prices now over Dh380, it’s clearly one of the best investments I’ve made — both emotionally and financially,” she said.
She described gold jewellery as a “tangible asset with emotional value,” adding, “Unlike coins or bars, jewellery brings personal joy and beauty while still serving as a secure investment.”
Another Dubai resident, Pooja S., who works in sales and marketing, echoed similar sentiments. She purchased gold when 22K rates were at Dh277 per gram. “To buy the same pieces today would cost me about Dh2,450 more. That price jump really puts into perspective the value of investing in gold at the right time,” she noted.
Both women advised holding onto gold for now, expecting continued appreciation. “With prices rising steadily, I think it’s best to wait. A little patience could lead to even better returns,” Rajitha said.
Jewellery retailers have observed the trend closely. Nirmal Kumar, senior executive at Yogesh Jewellers, called the Dh100-per-gram increase “remarkable.” He added, “For clients who bought in early 2024, gold has been both a profitable and sentimental asset — something that appreciates while carrying beauty and tradition.”
Aditya Singh, head of international jewellery at Titan Company (Tanishq), pointed to evolving consumer preferences as gold prices rise. “There’s been a shift toward lighter, versatile designs driven by younger buyers who want customisation and modern touches. Jewellery now represents identity as much as investment.”
Singh also noted that transparency on pricing, sourcing, and certifications is becoming increasingly important, with buyers choosing brands that build trust through authenticity over short-term discounts.
With gold continuing to blend cultural significance and financial value, many UAE residents now see their jewellery boxes as more than adornment — they’re a symbol of smart, enduring investment.
