Emirates NBD has unveiled a new gold investment product, Emirates NBD Gold, reinforcing Dubai’s status as a global hub for gold trading and investment while supporting the UAE’s broader goals of financial innovation, asset diversification, and a digital-first agenda.
The product is accessible to all Emirates NBD customers through relationship managers and the bank’s digital platform. Investors can acquire gold bars in sealed 10, 50, or 100-gram denominations, each marked with the Emirates NBD logo and accompanied by a unique certificate of authenticity and ownership. Customers can choose to hold the bars in the bank’s secure custody or request delivery of the physical gold at any time.
Sheikh Ahmed bin Saeed Al Maktoum, Chairman of Emirates NBD Group, highlighted the significance of the launch, stating, “The issuance reflects the bank’s position in the banking sector and its ability to launch quality products that meet investors’ aspirations and achieve global competitiveness in the banking sector. Emirates NBD Gold adds to our rich legacy and reflects our continuous efforts to support the national economy, drive long-term economic growth, and accelerate development in the region.”
Hesham Abdulla Al Qassim, Vice Chairman and Managing Director of Emirates NBD Group, said the product builds on the bank’s historic involvement in the UAE’s gold trade. “Emirates NBD has been part of the UAE’s story since 1963 when we issued the first Letter of Credit helping open doors for gold trade. Today we carry the legacy forward as the first bank to issue a branded gold bar investment product bridging tradition with innovation,” he noted.
The introduction of Emirates NBD Gold comes at a time when global demand for secure and flexible investment products continues to grow. The gold bars provide investors with a tangible asset backed by the bank, offering both convenience and security. By combining physical gold ownership with digital management, the product reflects the UAE’s strategy to modernize financial services while retaining a connection to traditional trading assets.
Emirates NBD Gold aims to appeal to both retail and high-net-worth investors seeking to diversify their portfolios, hedge against market fluctuations, and gain exposure to precious metals. The product strengthens Dubai’s role as a major center for gold investment while providing clients with a trusted and innovative way to hold and manage their assets.
The launch also underscores Emirates NBD’s commitment to supporting economic growth in the UAE and the wider region. By offering a bank-backed gold investment product, the bank seeks to encourage responsible investment practices and provide secure, accessible options for wealth creation.
With Emirates NBD Gold now available, investors have the opportunity to combine tradition with modern financial solutions, reinforcing the UAE’s leadership in global gold markets.
