The Abu Dhabi Real Estate Centre (ADREC) announced on Monday the launch of a new digital system for managing Expressions of Interest (EoI) in off-plan property projects through its Madhmoun platform. The initiative requires all developers of new projects to register investor interests directly on the platform.
An EoI is an early payment made by a potential buyer to signal interest in purchasing property before a project is completed. By digitizing this process, ADREC aims to enhance investor protection and improve transparency in off-plan real estate transactions.
Under the new framework, EoI funds will be deposited into a government-managed preparatory escrow account. This arrangement gives ADREC direct oversight of investor money, providing safeguards against misuse and streamlining fund management. The system represents a shift from traditional practices, creating a structured operational environment that aligns with international standards and protects all parties involved.
Engineer Sultan Al Memari, acting executive director of the Real Estate Regulation Sector at ADREC, highlighted the importance of the initiative. “Safeguarding the interests of investors while keeping in mind the operational nuances of developers is always at the heart of our ongoing real estate sector transformation,” he said. “We are constantly working on elevating the real estate ecosystem through the modernisation of policies and digital transformation. This and many more initiatives will continue to cement Abu Dhabi’s position as a trusted real estate investment destination for years to come.”
The platform also eliminates traditional intermediary risks by offering digital refund mechanisms and stronger oversight of transactions. This ensures that both investors and developers benefit from a more secure and efficient process, while also allowing regulators to monitor projects closely.
ADREC’s move reflects the emirate’s ongoing efforts to modernize its real estate sector and attract international investors. By integrating technology into the off-plan buying process, Abu Dhabi is setting a new benchmark for transparency, fund protection, and operational efficiency in the property market.
The Madhmoun platform is now operational, and all new off-plan projects in Abu Dhabi are expected to comply with the registration and fund management requirements immediately.
