Amazon Announces $35bn India Expansion as Global Tech Giants Intensify Investment Push

Amazon has announced plans to invest more than $35 billion in India by 2030, strengthening its long-term commitment to one of the world’s fastest-growing digital markets. The US-based e-commerce group said on Wednesday that the funding will support the expansion of artificial intelligence capabilities, growth in export programmes, and broader development of its operations across the country.

The move adds to a wave of major technology investments flowing into India this year, as global firms seek to tap into the country’s expanding consumer base and its rising influence in cloud computing and advanced technologies. India, now Asia’s third-largest economy, has quickly become a strategic destination for companies competing in the next phase of digital transformation.

Microsoft revealed a $17.5 billion commitment on Tuesday to strengthen cloud and AI infrastructure in India by 2030, the company’s largest financial pledge in Asia to date. Google has also announced plans to invest $15 billion over the next five years to build AI data centres and scale digital services across the country. These large commitments reflect accelerating global momentum toward building secure data ecosystems and next-generation computing infrastructure in India.

Amazon said its latest investment strategy aligns with India’s national growth priorities and will centre on expanding AI development, improving logistics networks, supporting small and medium-sized enterprises, and opening new employment avenues. The company highlighted that these efforts aim to strengthen the local digital economy while improving the efficiency of its own services.

Competition in India’s online retail sector continues to intensify. Amazon faces strong pressure from Walmart-backed Flipkart and Reliance Industries, led by billionaire Mukesh Ambani, whose retail and e-commerce arms have rapidly gained market share. In response, Amazon has consistently scaled up its commitments in the country, investing $40 billion since entering the Indian market in 2010. In 2023 alone, the company announced a separate $26 billion investment plan.

The e-commerce giant also said it intends to create an additional one million jobs in India by 2030. According to the company, Indian sellers on its platform have generated more than $20 billion in cumulative exports over the past decade, and Amazon aims to increase this figure to $80 billion within the next six years. Its export programmes are designed to help local businesses expand into global markets through digital storefronts and international logistics support.

India, now the world’s most populous nation, remains a central growth market for Amazon. With an internet user base expected to continue rising sharply, the country offers vast potential for expansion across retail, tech infrastructure and global trade operations.